Research and planning- Codes and conventions of a film poster

The codes and conventions of a film poster is the:

Written language:
To be able to tell what the poster is trying to reveal or say to the audience . for example the names that go across the top of the poster are examples of celebrities that are in the specific film, so by doing this people may be more attracted to watch the film as they may have there favorite celebrity.

Lighting: 
The lighting depends on the specific genre of the film, if it's a horror then it will always be low key lighting, if it is romance then you will get some colours related to love or romance and if its a comedy then you will get  bright colours to make it look interesting.

Typography:
The typography is when something is coloured it emphasises the words and gives you a brief idea of what the sentence is telling you.

Images:
The images are set in a cinematography shot where it is either a close up, mid-shot, long shot, wide shot.

Narrative:
The narrative tells the story of what the film is about such as the words or sentences on the film poster.

Colours:
The colours represent the type of genre it is so if its horror you will probably see black, red and white where as if it's comedy maybe orange, yellow and light green colours.

Layout:
The layout is mainly a big photo or image, tagline at the top, production and distributions logo, the cast crew and the release dates of the film.