The hypodermic model is a model of communications suggesting that an intended message is directly received and accepted by the receiver. The model is rooted in 1930's behaviorism and is largely considered obsolete today. These are the messages that we listen to and accept.
The cultivation theory-
This examines the long term effects of television.
This explains that the more people watch television the more its like there living in the TV world, this is more likely that the people believe social reality portrayed on TV.
Desensitisation theory-
This is when instead of copying we select the things we like such as messages or a part of the film that we like. Then we get use to it and we never get shocked.
Modelling or the Copy cat theory-
The copy cat theory is when people tend to copy what they see like children who watch films or play games, they often copy things that they are not suppose to.
Uses and gratifications theory-
The audience take in what they need and reject the ones that they dont need.
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